Who We Are
We're Sigona's, a name that's synonymous with exceptionally fresh, premium quality produce and snacks.
We're Family Owned
We’re family-owned, passionate about fresh, healthy foods, and a northern California local. We have worked for over 35 years with a large number of local growers from nearby farming communities such as Salinas, Morgan Hill, Hollister, Watsonville, and Placerville. We trust them to farm their land with the utmost integrity and many use age-old methods to keep crops safe from pests and disease. With them, we aim to source the very best the earth has to offer.
We want to create a healthier planet by:
Inspiring Fruit Passion.
We source only the best, so each juicy bite entices you to take another.
Bringing the Fruit to You.
We’re making it easier than ever to grab a healthy snack, even when you’re on the go in the office.
Starting a Chain Reaction.
You spend a lot of time at work. We hope to inspire healthy habits that can spread to the home.
Sourcing locally whenever possible.
That means our products travel the shortest possible distance to our customers, creating a smaller carbon footprint.
Meet Our Team
Partner and Owner
Paul is a partner and owner of Sigona’s Fruit For Thought. He is responsible for employees at the company as well as safety and cleanliness. He spends a lot of his time thinking about how to grow the company and keep it sustainable.
Being responsible for the employees he also likes to help them grow right along with the company. As Paul puts it, “It is fun watching our team enjoy the rewards of their contribution to the company.”
Paul passionately seeks out ways to give customers the best possible product along with the best customer service. He really appreciates knowing that the great majority of our customers truly enjoy the product and service they receive.
On his quest for the best produce around Paul enjoys walking in different fruit orchards with the farmer and having them talk about their product and what they do to make it one of the best of its kind on the market.
For relaxation Paul enjoys a good barbecue with family and being in the outdoors doing things like hiking, fishing, and bird hunting. He also enjoys a good game of Texas Hold’em.
Paul’s favorite fruits are those available in the summer: white nectarines, Bing cherries, and Kent mangoes.
Jimmy grew up in the family business—he's lived and breathed Sigona’s Farmers Market since he was about 6 years old. Over the years you may have seen him as a Sigona's courtesy clerk, cashier, cheese shop leader, or just browsing the great products right next to you, chatting about anything ...
Now, Jimmy dedicates nearly all his time and energy to Sigona’s Fruit for Thought. It’s a great way to bring fresh produce to the workplace to connect the real gems of Bay Area businesses, the employees that work so hard to give us our bustling economy here, with local family farms.
Jimmy loves all things science and business related. He feels one of the best things about life is the opportunity to learn and discover new ideas. Jimmy loves meeting new people and gaining different perspectives by talking with people in the amazingly diverse Bay Area. He also has a passion for traveling many times to visit a new place around the world each year with his lovely wife.
Jimmy holds a BS in Business with a concentration in MIS and was awarded the Academic Excellence award from San Jose State University.
Ethan is the sales manager here. He makes sure that every customer is aware of the delicious fruit being delivered to their office. He’s also nimble and creative with his sales while maintaining great interest in the core product line.
If you asked Ethan what his favorite part of his day is, he would undoubtedly say “taste testing”!
Another aspect of Ethan’s role is to ensure that every rock is turned over, and every door of opportunity is opened. His mantra is, "If there is an opportunity, then there is a way"!
When he’s not gorging himself on fresh fruit, you’ll find Ethan fishing, at the beach, barbecuing on the patio, or traveling around our Golden State.
Liliana has been a part of the Sigona’s family since 2007. It was in 2008 when she and Jimmy Sigona started what is now Sigona’s Fruit for Thought. As the office manager she is the line of communication from the customer to the operations team.
Liliana enjoys the opportunity to truly understand a customer’s needs and desires and be part of the fulfillment of them.
She is very involved in the development of employees at the company. She loves to multitask, stay active, and give life to new projects. Right now she’s very excited about how much the company is growing.
Liliana is active in the community. Currently she belongs to a theater group that performs to the Spanish-speaking community in her area. She really likes to help the Hispanic community to improve and keep them motivated to maintain their traditions.
Liliana’s signature phrase is, “Yes, we can do that.”
Angel helps coordinate the whole packing operation and works hands-on with all fruit. He ensures our high standards of quality are maintained by checking the incoming fruit. A major task for Angel, which can be pretty tricky, is ensuring that fruits such as bananas, avocados, and pears are properly ripened ...
Angel has been working with produce for more than five years now. He started by working at the Redwood City location of Sigona’s. There Angel gained a lot of experience from the produce guys, which has carried over to Angel’s current position. What Angel really likes about his role is being able to build relationships with every employee who is involved with packing fruit. As Angel puts it, “We’re constantly bouncing ideas off each other to better the whole process. That makes coming to work fun and exciting.”
Angel has a blast playing guitar and piano and really enjoys anything to do with music. He also loves to spend time with his family.
Kristie is responsible for helping to spread the word about all the goodness that can be experienced through Fruit for Thought’s mission and products. When she came on board, she was hooked instantly by the fresh perfection of Sigona’s fruit.
Kristie has an MBA from the University of Maryland and joined the team in September of 2015. One thing that really drew Kristie to the company is the passion and strong family values that are embedded in every action the company takes.
When Kristie’s not working she enjoys exploring all that the Bay Area has to offer. While she does respect the many great sports teams here, Kristie’s not shy about sharing her hometown pride for her beloved Baltimore Ravens and Maryland Terrapins.
Her favorite fruit? It’s a tie between Fuji apples, bananas, pineapple, grapes and all berries. She’s definitely in the right place.
Customer Service Coordinator
If you give us a ring, the voice you'll likely hear on the other end is John's! As our main point of contact for customers, John strives to bring convenience and ultimate satisfaction to every order experience. He loves seeing how much people enjoy the fresh fruit that Sigona's offers.
John certainly isn't new to fruit - he grew up in the supermarket produce sections managed by his father. White nectarines, pluots, and granny smith apples have become his favorites, plus, he never misses his daily banana. He has dedicated his career to customer service and really enjoys the opportunity to make people happy. He particularly likes that he can help to promote wellness through better snacking options for his customers.
John believes in the power of positivity and applies this to everything he does both in and out of the office. He enjoys running, sporting matches, concerts, and food. He's a Bay Area native and you'll often here him saying, "Go Raiders!"